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The Starter’s Guide To Achieving a Successful eCommerce  Shopping Cart Store (Part 1)
Selling online can be a daunting task even for an internet novice. Consequently, it doesn’t get easier for the average business owner who would like to expose their products and services to the entire world using a shopping cart system.
In this short article I will walk you though some important steps to take when thinking about moving your brick and mortar store online.
1) Hosting A Shopping Cart
The backbone of any shopping cart system is the server in which it resides. If the server goes down or its security becomes compromised your store can be in big trouble. I will outline some important things to consider when signing up for a hosting company.
a) SSL encryption SSL encryption
The importance of having a secure store can mean the difference between a sale and a customer abandoning their shopping cart. All ECommerce sites need an SSL certificate which stands for Secure Socket Layer. SSL encrypts personal information (like credit cards, social security numbers and other personal information) from prying hackers who can intercept information between your customer’s computer and your servers.
b) Server Reliability
An eCommerce store is only profitable if it’s online 24/7 and accessible by your prospective customer. It sounds like a reasonable request, but you would be surprised at how many of our clients complain that their web site is down. You should always look for a 99.9% uptime guarantee when shopping for a web hosting company.
c) Technology
Within the journey for the perfect shopping cart you may run into countless different shopping cart developers who can offer you amazing benefits. However, before you make the leap to purchase the cart, you must make sure your server is compatible with the eCommerce platform you will purchase. ECommerce solutions can be developed as ASP, Cold Fusion and PHP Shopping Carts. Therefore, it’s important to verify your backend platform before making a purchase.
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